Princess Hotels & Resorts is a hotel company with a family vocation. Located in prime tourist destinations, we work following a sustainable management model that has a positive impact on the different areas of work we cover.
In the tourism sector, and especially in the Canary Islands, due to the isolation that insularity entails, Sustainability is fundamental to not compromise the development of future generations. For this reason, we strive to improve, and in 2014 we certified 2 of our hotels in environmental management ISO14001. Subsequently, we committed to endorsing our hotels in terms of sustainability by adhering to the Travelife sustainable tourism certification.
We sincerely believe that our effort in the different areas of sustainability (economic, environmental and social) is the way forward in the Canarian tourism sector.

Mission

We are a holiday hotel located facing the sea, with avant-garde architecture and an innovative style. We like to get to know people to offer unique experiences, achieving profitability for our shareholders and the sustainability of our activity. With a clear vocation for service, people always come first.

Vision

To be the leading 4* hotel in the sector, we seek excellence in service and lasting, quality relationships with our clients and employees.

Values

Innovation, customer orientation and spirit of improvement. It is our philosophy to seek excellence and differentiate ourselves, so that our clients return.
Sustainability Respect for the environment and people. In continuous search for the minimization of our environmental impact in a sustainable way.
Social Responsibility Committed to our immediate surroundings, the community and society in general.
Integrity To carry out responsible management based on honesty, trust and equity as fundamental values.